Online marketing takes on many different forms from link building to email marketing, blogging and search engine optimization. Article writing is one of the most commonly used yet questionably ineffective methods of advertising that most online marketers employ. It is a proven fact that most webmasters do not how to use their articles yet it could be one of the best ways to increase your site conversion rate if used properly. This is because most of the traffic generated by articles is usually in search of something, prepared and receptive when accessing the articles. This is as opposed to traffic generated by search engines and PPC. Knowledge of how to use articles to your advantage is one of the most valuable tools a webmaster can possess in order to be successful. This text highlights ways in which you can let your articles do the work for you in your website.

The first principle of articles is having specific objectives. There are articles build to enhance the image of the site or the seller. These articles should be well written and showcase the expertise and knowledge of the individual in question. There are also articles that are created with the sole purpose of link building. To achieve maximum use of these articles, write them while carefully targeting a topic of hot debate in order to attract related websites to link to it. The links generated will be instrumental in attracting traffic and improving search engine rankings. The most common of all articles types are those created to attract traffic to a site. These ones will contain the information and knowledge that the client is seeking for. The thumb rule of article objectives is to tailor the articles to suit the specific objective. You can also create your articles in such a way that they meet more than one or all the objectives that you have.

Even though quality articles will attract traffic, they will not do so without you marketing them. Another rule comes into being that states that you should distribute the articles. Even though there are articles that get to enjoy maximum distribution due to becoming viral, the places where you distribute your articles will determine the results you get. You would rather distribute your articles to a few sites with a lot of traffic than to many irrelevant sites. After all, the objective is to get more visitors. Monitor the directories where you submit your articles to determine which ones are strong and then utilize them.

Resource boxes are also a great way to increase your traffic. A good article may amount to nothing without a good resource box. Your resource box should explain comprehensively and concisely to a visitor why they should visit your site. A special offer will also go a long way.

Finally you can build an opt-in email list for the publicity of your promotional articles. This will be valuable and the list grows with increasing number of articles. Make sure you describe the opt-in email option in your resource box and you could be on your way to increasing your profit and revenues.